There’s been much talk as time passes on how best to revitalise the older area of the Pialba business district. Personally, i believe there’s one fundamental problem that will require addressing. We must have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in reality the CBD is. It can be hard for businesses to brand themselves on a predicament, intrastate or international level if they write there address down as Pialba, this means nothing outside the region. The region has spent an unbelievable amount of dollars branding the town as a destination, but there’s no actual area of the city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the modern age of technology it is vital to acquire an obvious brand out on the market place, because customers are now doing most of their research via internet with search engines such as for instance Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to look for a suburb such as for instance Pialba; they recognise the maker of Hervey Bay, in the same way they’d input Maryborough or Brisbane.
The problem goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for all the different suburbs in around the location, but there’s no suburb of Hervey Bay. CBD Gummies Vegan Mixed Berries Many Weather maps don’t recognise our area, look at lots of the state and national newspapers; they bypass Hervey Bay inside their maps, even though many towns with far smaller populations are shown. A some of the evening news weather maps do the same. Go to varied search engines for travel, such as for instance Google maps, RACQ, and the located area of the city differs and you do not get a clear or consistent location of where in reality the CBD is. It doesn’t exist beyond council’s town planning scheme.
As somebody who works within the CBD and does a lot of commercial business state wide & interstate, it’s a way to obtain constant confusion and extremely tough to get accurate statistics to reflect CBD sales, populations, values etc. It can be hard to spell out to anyone interstate that there surely is no CBD suburb and area of Pialba or Uraween covers the CBD.
I think it could have been an excellent branding exercise for Hervey Bay to seriously have an obvious identity for the City Heart. Also with the modern Fraser Coast Regional Council it could promote two CBD centres. This can be advantageous to business to all or any come under a regular Brand.